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Kia Motors kicks off FIFA U-20 Women's World Cup Canada 2014 with national vehicle handover ceremony

August 1, 2014
By
  • 70 world-class vehicles provided across Canada to assist with official
    transportation requirements

MISSISSAUGA, ON, July 31, 2014 /CNW/ – Kia Motors, official partner to
FIFA and the Organizing Committee, officially handed a total of 70
vehicles of various categories to support official transportation
requirements, kicking off the FIFA U-20 Women’s World Cup Canada.
Vehicles will be on location in Edmonton, Toronto, Montreal and Moncton
to support the efficient transportation of officials and delegates from
all over the world. As an ‘Official Automotive Partner of FIFA’ these
world-class vehicles will be utilized prior to the opening matches on
August 5th in Edmonton and Toronto through the final matches in Montreal at
Olympic Stadium on August 24th .

Maria Soklis, Vice President and Chief Operating Officer of Kia Canada
Inc., was on hand to present the fleet of vehicles to Emma Piket,
Marketing Venue Manager, FIFA, at Kia Canada’s national headquarters in
Mississauga, Ontario.

“We are excited about the opportunity to provide this fleet of
world-class and award winning vehicles to support the FIFA U-20 Women’s
World Cup across Canada with safe and reliable transportation,” said
Maria Soklis. “With soccer as the fastest growing participation sport
in Canada, it is a natural fit for Kia to support this great tournament
in 2014 and again next year with the 2015 Women’s World Cup here in
Canada.”

A 70-vehicle fleet consisting of a variety of models designed to move
both people and materials were chosen to support the efforts of FIFA
and the Organizing Committee. Vehicles including the Forte5 and Forte
sedan compact cars, the Soul urban hatchback, Optima mid-size sedan and
all-new K900 luxury sedan were specifically selected. Additionally, the
Rondo urban utility vehicle and Sorento sport utility vehicle with
seven passenger configurations will also support tournament officials
and delegates.

“We are very grateful to Kia, our automotive partner, for the vital role
that they play in providing the fleet of vehicles to transport a wide
range of event stakeholders in comfort and style. The vehicles provided
by Kia are vital to the operational success of the FIFA U20 Women’s
World Cup. The handover ceremony is an important milestone on the lead
up to the event, meaning that the operation is now in full swing.”
commented Jean-Francois Pathy, FIFA Head of Marketing Alliances.

In the lead up to kick-off, Kia has been executing several marketing
programs that invite passionate football fans around the world to
actively participate in and enjoy the tournament. The recently launched
‘Kia Mascot Friend’ promotion’ in conjunction with the FIFA U-20
Women’s World Cup Canada will recognize one young female soccer player
in Edmonton, Toronto, Montreal and Moncton who exemplifies excellent
community involvement and spirit. Winners in each market will accompany
the official FIFA Women’s World Cup mascot – Shuéme – on the field at
halftime during the game and host their local soccer teams to watch the
match. The contest is housed at www.kia.ca/u20contest.

Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in
1944 and is Korea’s oldest manufacturer of motor vehicles. Over 2.7
million Kia vehicles a year are produced in 10 manufacturing and
assembly operations in five countries which are then sold and serviced
through a network of distributors and dealers covering around 150
countries. Kia today has around 48,000 employees worldwide and annual
revenues of over US$43 billion. It is the major sponsor of the
Australian Open and an official automotive partner of FIFA – the
governing body of the FIFA World Cup™. Kia Motors Corporation’s brand
slogan – “The Power to Surprise” – represents the company’s global
commitment to surprise the world by providing exciting and inspiring
experiences that go beyond expectations.

About Kia Canada Inc.:
Kia Canada Inc. (www.kia.cawww.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima, K900 and Sorento through a network of 185 dealers nationwide.
Kia Canada Inc. employs 159 people in its Mississauga, Ontario
headquarters and four regional offices across Canada, with an all-new
state-of-the-art facility to open in Montreal shortly. Kia’s brand
slogan “The Power to Surprise” represents the company’s global
commitment to surprise the world by providing exciting inspiring
experiences that go beyond expectations.

SOURCE KIA Canada Inc.

Image with caption: “Kia Motors kicks off FIFA U-20 Women’s World Cup Canada 2014 with national vehicle handover ceremony (CNW Group/KIA Canada Inc.)”. Image available at: http://photos.newswire.ca/images/download/20140731_C9224_PHOTO_EN_42318.jpg

Article source: http://ca.finance.yahoo.com/news/kia-motors-kicks-off-fifa-034000154.html

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